Pay Per Click (PPC)

How PPC Can Maximise Your Brand Potential

• Attract More Customers

  With well-designed PPC ads, you can attract an influx of quality leads that are actively looking for your products/services. Whether you’re looking to attain local or international clients, highly-targeted, intuitive campaigns can help you reach a vast audience and achieve enhanced brand exposure.

• Target Advertising

  Using a multi-layered approach to these campaigns allows you to test different techniques and optimise the way you promote your brand. This ranges from relevant keywords, competitor analysis, remarketing based on your audience’s past behaviours and focusing on specific demographics on your chosen platform.

• Supporting Other Marketing Avenues

  Content marketing is the cornerstone of all marketing strategies in the digital age, and it takes time and resources to create a content plan which stands out amidst the noise of your competitors.

• Increased Brand Exposure

  Recent reports show that around 64% of consumers click on Google Ads during an online shopping experience. These links that are clicked on are all PPC ad campaigns, and needless to say are strategically designed to improve your chances of gaining leads, traffic and conversions, as soon as your ad goes live.

• Immediate Results

  What makes PPC an attractive approach over other marketing strategies? It’s simple, one of the main reasons that 34% of marketers in the industry believe paid search is the best and most effective options, is due to the fact it delivers tangible results in a short period of time. As soon as your ad is published, it will begin delivering to your selected platforms and appearing in the search results of your target audience.

• In-depth & Intuitive Metrics

  Pay per click allows you to monitor your progress in real-time, providing you with updated reports daily. Measuring your results every day means you can be flexible with the content you are putting out there, and adapt your campaigns to optimise your ROI.

Managing Your Campaigns

Once we have set up your campaigns, they will require regular management and updates to ensure they continue performing effectively.
We will continuously analyse the performance of your account and make adjustments where and when required to optimise your campaigns.

• Add PPC Keywords

  Expand the reach of your PPC campaigns by adding keywords that are relevant to your business. This is primarily important to increase the search credibility of your business. Make sure that you have clearly defined goals (branding, conversions, leads etc) for your PPC campaigns.

• Add Negative Keywords

  Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend. Try adding negative keywords on daily basis, like when you log into your MCC - this will help you a lot in controlling ad spend, especially if you have a low budget.

• Split Ad Groups

  Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.

• Review Costly PPC Keywords

  Review expensive, under-performing keywords and shut them off if necessary. Remember that maximum CPA is the maximum amount you are willing to pay for each conversion without getting into loss.

• Refine Landing Pages

  Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

• Optimize your campaign settings

  Campaign settings can consume a lot of your budget if you have not set them up to align with your business goals. Make sure that your campaign is targeting only the locations, languages, network & devices that are relevant for your target market.